Search result
Exhibition details
Exhibition objects

The Louvre Website Redesign 
-IBM Design Challenge

To redesign parts of The Louvre website and solve the problem of users not being able to find the information of the art pieces before leaving the website.

User Research

Website Redesign

UI/UX Design

Competitor Analysis

Project Duration

1 Week


Pass the interview and move on to the next round

Design Challenge


  1. Redesign parts of The Louvre website

  2. Solve the problem of users not being able to find the information about the art pieces before leaving the website

  3. Propose solutions


  • The problem I suspect is that the usability of this website does not only influence the user’s online experience but also their experience in the museum.

  • How might we make the user be able to find the information they need more efficiently and accurately before leaving the website?


Understand the Opportunity


Define Audience



  • Target users who are looking for information on prominent pieces of art ​​

  • They are categorized into:

    • Tourists

    • Art Lovers

    • Researchers

    • Students


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Findings & Pain Points


  • Findings

    • Unique pathways of navigating to the information

    • Different purposes for visiting the website


  • Pain Points

    • Too many entrances to the search function

    • Search filters are inefficient

    • Limited images of exhibition objects that are shown in the exhibition

    • Contents in the individual artwork page should be reorganized and
      the content hierarchy reconsidered

    • Unable to find the collection page  


Journey Map.jpg

User Journey



  • Bridge the gaps between continuous information flow

  • Unify all search entrances into one navigational interface
  • Correct the misleading parts of the website


Solve Problem



user journey.png








  • New search interface

    • Vertical menu is removed

    • The search function is unified into one

  • Dropdown menu

    • Easier to navigate




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New Design


Home 2.jpg

  Search Results

  • Search without the switch to a different page

  • By clicking the tabs, users are able to quickly review the results under different categories 

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Search 2.jpg

New Design


Artwork: Content Hierarchy Redesign

  • Reconsider the information on the website to make it clear to understand for the user



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New Design



  Exhibition Overview

  • Navigate to different exhibition sections by clicking the tabs



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New Design


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Exhibition Objects

  • Link the exhibition objects to its individual page

New Design


Exhibition Objects.jpg



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New Design




  • Combine different pages into one 
  • ​​​Users have the options to search or browse the collection



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New Design


My Account.jpg


  • Able to create their own path before visiting the museum

  • Able to save the artworks and revisit the website to find the additional information


  • To enhance the  experience either in the museum or on the museum website, here are some hypothetical solutions to add more excitement:

    • Enable user to store the art information while visiting the museum

    • Augment the museum pathway to guide user without the printed guide


Stretch Goals



  • Enjoy working on the project

  • Great exercise for

    • Point out the priorities

    • Time management

  • Improvements on

    • Analysis of more potential problems

    • Decisions of the visual design elements